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Rick McHenry is an accomplished marketing professional with extensive experience in the technology and healthcare sectors. Currently serving as Vice President of Vertical Markets at Tyler Technologies, Rick leads marketing efforts in public sector software solutions. Previously, Rick held senior marketing roles at BullsEye Telecom, Partners in Practice, Design Marketing Group, and Web Information Technologies, where responsibilities ranged from strategic planning and brand management to demand generation and cross-departmental project management. Academic qualifications include a BA in German and Business from the University of Michigan and a certificate from Universitat Heidelberg. Rick's diverse industry expertise encompasses B2B and B2C markets spanning IT, healthcare, government, and more.