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Rikke Hestbæk is a seasoned marketing and communications professional with extensive experience across various industries. Currently serving as Senior MarCom Manager for Business Applications at twoday since June 2024, Rikke previously held the position of Head of Marketing & Communications at twoday RelateIT from September 2021 to May 2024. Prior roles include Head of Marketing & Communication at Visma Consulting, Marketing Manager at Dansk HøreCenter, and Chief Marketing Officer at Digizuite, among others. Rikke's expertise encompasses the development and execution of comprehensive marketing strategies, digital marketing, lead generation, and optimizing customer experiences. Rikke holds a master's degree in Communication from the University of Southern Denmark and has an educational background that includes time at Campus International de Cannes and Slagelse Gymnasium.