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Henrietta Broadway is a skilled MarTech Product Owner and Customer Data Platform (CDP) subject matter expert at Two Circles since January 2022, specializing in CDP implementation and digital marketing strategies. Prior to this role, Henrietta served as a Director providing consulting services to the FMCG sector in the UK and EU from April 2019 to January 2022, focusing on audience growth, commercial strategy, and data analytics. As an Ecommerce Manager at the International Institute for Active Ageing, Henrietta successfully advanced online sales and customer engagement through comprehensive e-commerce strategies from January 2019 to January 2022. Henrietta began their career as a Digital Marketing Assistant at Harrods, supporting digital marketing campaigns from September 2015 to January 2019. Educational qualifications include a BA Honours in Fashion Merchandise Management and Brand Direction from the University of Westminster and various diplomas in fashion journalism and design from prestigious institutions.