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Samantha McLeod has a diverse work experience in various industries. Samantha is currently working as the Creative Director and Vice President of Holistic High Performance Living at Twist Performance & Wellness since 2019. Prior to that, they worked as a Content Writer for Freelance Marketing and Creative Services starting from 2009. Samantha also served as the North Vancouver Location Manager for Bicycle Sports Pacific from March to November 2019. Samantha has worked for Cannon Media as a Web/Social Media/Corporate Content Creator and later as a Creative Director, Social Media Marketing from 2009 to 2019. Samantha was a Project Manager at Millennium Flooring from January 2017 to March 2019. Samantha has also held roles such as District Manager and Director of Corporate Fitness at Fitness Essentials, an Outdoor Personal Trainer and Outdoor Conditioning Specialist at Fitness Essentials and Target Personal Training, and Director of Corporate Fitness and Member of the Board of Wellness at West Coast Kinesiology. Samantha started their career as the National Sales Manager at Spa Lady from 1996 to 1999.

Samantha McLeod has pursued various certifications and completed courses in the field of marketing, fitness, holistic health, and real estate. Samantha holds a Certificate in Integrated Marketing Strategy from The University of British Columbia. Samantha has also obtained certifications in weight training, personal training, advanced nutrition, pre/postnatal fitness, group exercise instruction, fitness leadership, and fitness knowledge from organizations like BCRPA and CFES. Additionally, they are a Holistic Health Practitioner and Nutritional Consultant, having studied at GCNM. Samantha has further expanded their knowledge with courses in advanced sports nutrition, kinesiology, sport science, posture analysis, and joint replacement therapy from Human Kinetics. Samantha has also received training as a Social Media Director from Web Friendly. In 2013-2014, Samantha pursued a Real Estate Trading degree from UBC Sauder School of Business.