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Ivy Lee is an experienced SEO Content Gap Executive at Twinkl Educational Publishing, where responsibilities include utilizing SEO tools like Semrush and Ahrefs to identify content gaps, establishing cross-departmental relationships, and overseeing content production and optimization. Formerly a Primary School Teacher, Ivy has a strong background in education, having planned and delivered learning across the EYFS and KS1 curriculum. Additionally, Ivy has created engaging video content for marketing Twinkl resources and has experience in account management and digital marketing from previous internships and roles. Ivy holds a PGCE in Primary Education from Brunel University and a BA in Advertising from the University of West London.