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Mike Reid has a diverse and extensive work experience in the field of design. Mike is currently the European Design Director at TwentyFirstCenturyBrand since February 2021. Prior to this, they worked as an Independent design director starting from December 2017. From January 2019 to December 2020, Mike served as the Head of Design at Eastnine. Mike also held the position of Design Director at Jack Renwick Studio from February 2015 to November 2017. Before that, Mike worked as the Design Director at onefinestay from January 2014 to January 2015, and as the Head of Design at Havas Worldwide London from February 2013 to January 2014. Mike was the Head of Design at Albion London from June 2008 to January 2013. Mike's earlier experiences include working as a Senior Designer at Interbrand from 2005 to 2008, as a Designer at Innocence Design from 2002 to 2004, and as a Designer at Deepend London from August 1999 to September 2002.

Mike Reid received their Bachelor of Design with Honors degree from Duncan of Jordanstone in 1999. Mike studied Graphic Design and Multimedia during their time at the school from 1995 to 1999.