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James Rooke has over fifteen years of experience in the media and entertainment industry. James is currently an advisor at TVision, and was previously the General Manager & EVP at Effectv, leading Comcast Advertising's advertising sales business. Prior to that, they were the General Manager, Publisher Technology at FreeWheel, where they were responsible for leading the global software business enabling media companies to manage the monetization of their ad supported video content. James also served as Vice President, Strategy & Execution at Time Warner Cable Media, and as Principal - Media & Entertainment Practice at Capgemini.

James Rooke studied at the University of Birmingham in the UK, where they obtained their BCom in Commerce. James also studied at Kings School Bruton.