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Vijayalaxmi Yadav is a seasoned business manager with extensive experience in the media and advertising sectors. Currently serving as a Senior Business Manager at Network18 Media & Investments Limited since January 2024, Vijayalaxmi previously held positions as Business Manager at The Hindu and Ventes Avenues, as well as at afaqs!, where roles included Assistant Business Manager and Business Executive. Vijayalaxmi's early career includes experience as a Client Strategist at LIQVD ASIA, a Copywriter at Auraa, and Brand Strategy at The Glitch, contributing to notable brands and marketing initiatives. Earlier roles also included reporting at AnimationXpress.com and training as a Diamond Grader at GIA. An alumnus of St. Xavier's College with a Bachelor's degree in Chemistry, Vijayalaxmi possesses a strong foundation in user behavior analysis, strategic communication, and innovative engagement planning.