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Naz Bakkaloglu is a seasoned marketing professional currently serving as the Lead Brand & Loyalty Marketing Manager at Turkcell since October 2023, where responsibilities include developing communication strategies and monitoring campaign performance. Prior experience includes a role as CRM & Data Partnership Lead at Unilever, focusing on analytics and digital marketing transformation, and serving in various marketing management positions at Turkcell, where significant contributions were made to the brand's loyalty programs and digital products. Additional experience includes digital marketing roles at Action Challenge and Young In Spirit's Collagin, alongside an academic background with a Master of Science in Marketing and Brand Management from Oxford Brookes University and a Bachelor's degree in Visual Communication Design from Istanbul Bilgi University.