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Avi co-founded Strategic Insight (SI), a thought leadership and business intelligence firm for mutual fund industry leaders just as the modern U.S. mutual fund industry was emerging in the mid-1980s. Today Strategic Insight's research and technologies are used by investment companies across the mutual fund industry (who in total oversee over 90% of industry's assets); the SEC's Investment Management unit; the Investment Company Institute; industry lawyers, mutual fund directors, as well as service and consulting firms.