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Asma Bandey has worked in a variety of roles in the past 16 years. In 2021, they began their current role as Director of Customer Success & Growth at Turing Labs Inc. Prior to this, they held the role of Founder & CEO of Kashmiri Tea House from 2018-2021, where they created botanical cold brew elixirs inspired by the Himalayan Tea culture of Kashmir. From 2015-2018, they were the Global Commercial Manager at BrightEdge. From 2013-2015, they were the Enterprise Account Manager EMEA & America's at Econsultancy. From 2012-2013, they were the Investor Relations Business Development Manager at PR Newswire. From 2011-2012, they were the Project Manager - Capital Markets at Marcus Evans. From 2007-2011, they were the Public Relations Advisor at KashmirCorps. Finally, from 2005-2007, they were the Corporate Events Intern at Hilton Worldwide.

Asma Bandey has a diverse educational background. Asma completed their MA in Political Communication from City, University of London in 2009 and their BA in Business Management with Marketing from University of Westminster in 2007. Additionally, they have obtained three certifications from Econsultancy: Online Copywriting (November 2014), Web Measurement & Analytics (May 2014), and Fast Track to Digital Marketing (May 2013).