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The Marketing Team at TSUM Moscow is responsible for developing and executing comprehensive marketing strategies to enhance the brand's visibility and attract high-end customers. This includes digital marketing campaigns, PR initiatives, performance marketing, search engine optimization, customer relationship management, and influencer partnerships. They work collaboratively to ensure cohesive and effective promotional activities for the diverse range of luxury brands sold at TSUM, while maintaining alignment with the company’s innovative spirit and commitment to providing the highest standards of customer service.