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JJ La Pata is an experienced professional in digital strategy and insights, currently serving as Vice President of Digital Strategy & Insights at TSC since July 2015, where previous roles included Director of Digital Strategy, Supervisor of Digital Strategy, and Technology Advisor and Digital Consultant. Prior experience includes a position as a Marketing Intern at LJCM and IT Support Staff at Texas Christian University, as well as an Entertainment and Media Intern role at ALL IN media house. JJ La Pata holds a Bachelor's Degree in Marketing from Texas Christian University, having graduated in 2014, and is a graduate of Loyola High School.