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Jessica Novak currently serves as the Head of Customer Success at Try Your Best, a position held since September 2024. Previously, Jessica held the role of Head of Marketing at Rebel Girls, a brand dedicated to girl empowerment. With a strong background in consulting, Jessica worked as an Engagement Manager at McKinsey & Company, providing strategic support to B2C clients in various marketing and growth initiatives. Other notable experiences include strategic content roles at Refinery29 and Zoe Media Group, where Jessica led growth-driven content strategies and digital marketing efforts. Jessica holds an MBA in Marketing Strategy and Operations from The Wharton School and a Bachelor's degree in Psychology and Communication Studies from Northwestern University.