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Angelica Alaniz has had a diverse and extensive work experience in the advertising and marketing industry. Angelica started their career as a Media Buyer at SpotPlus in 1998 and then moved on to become a Media Supervisor at Y&R/ The Bravo Group in 2002. After that, they worked as a Strategy Manager at d exposito & Partners from 2005 to 2007. Angelica then joined LatinWorks as a Media Supervisor until 2009 when they joined Moroch as a Senior Strategic Planner, Consumer Insights until 2015. Following that, they worked at iProspect as an Account Supervisor from 2015 to 2016, then at The Marconi Shop as an Account Supervisor & Strategic Planner from 2016 to 2017. Later, they joined The Marketing Arm as a Director of Strategic Planning for a few months in 2017 before moving on to TRUth Advertising where they have held the roles of Group Media Director and currently serves as the Director of Research & Insights starting in January 2023.

Angelica Alaniz attended Southern Methodist University from 1994 to 1998, where they earned a Bachelor of Arts degree in Communications with a concentration in Advertising.