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Jo Lavender has over 20 years of experience in marketing, beginning with an Assistant Brand Manager role at Procter & Gamble in 2001. Jo then moved to Diageo in 2003 as a Brand Manager. In 2006, they joined Unilever as a Global Media Director and Senior Global Brand Manager for Lynx/Axe. In 2014, they became Global Marketing Manager for Bombay Sapphire & Eristoff at Bacardi. In 2016, they joined Pinterest as Brand and Marketing Lead for the UK. In 2018, they became Brand and Marketing Director at Photobox. In 2021, they were appointed Chief Marketing Officer at TrustedHousesitters.

Jo Lavender graduated from The University of Edinburgh in 2000 with a Ma in Politics.