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John J. Wall is a Partner at Trust Insights, where they light up dark data using predictive algorithms, machine learning, and artificial intelligence to help customers make better decisions. Additionally, they have been the Co-Host of Marketing Over Coffee since its inception in 2007, a well-regarded marketing podcast. As an Advisor at EventHero, they provided event managers with tools for monitoring attendee activity. Previously, at AccuRev as a Marketing Programs Manager, they implemented tactical marketing programs that led to a successful acquisition. With a background in marketing and economics from the University of Massachusetts Amherst, John J. Wall has a wealth of experience in the industry.