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Don Edwards is an accomplished sales executive with extensive experience in the retail technology sector. Currently serving as the Vice President of Sales for the East Region at TRUNO, Retail Technology Solutions since February 2020, Don has a proven track record in sales leadership across various companies. Previous roles include Vice President of Sales and Business Development at ACME Retail Systems and Head of Sales at SELF POINT, among others. With a career spanning over three decades, Don has held significant positions at reputable organizations such as ECR Software Corporation, NCR Corporation, and Kroger, where expertise in business development, channel sales, and operations was cultivated.