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The history of the leadership team at Surf For Brands can be summarized by their previous experiences in customer success, sales, and management positions at various companies. These include PathFactory, Surf, Sugo Cafe, Estiatorio VOLOS, Epidemic Sound, ChartMogul, and ICUBE UTM. Additionally, the team members have educational backgrounds in psychology, professional addiction studies, and economics and sociology from York University, McMaster University Continuing Education, and the University of Toronto respectively.