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John Baxter is an accomplished financial professional with extensive experience in leadership roles across various companies. Currently serving as Chief Executive at True Wealth Group since November 2017, John has also been the Head of Business at Veracity Asset Transformation Service since March 2009, where assistance is provided to financial advisers transitioning from a commission-based transactional model to a fee-based service model. Prior roles include Head of Financial Planning at Macquarie Bank from March 2009 to December 2010, CEO of MLP Private Finance, overseeing the UK arm of Europe's second largest Independent Financial Adviser (IFA) from January 2006 to October 2007, and Managing Director of Baxter Fensham Ltd from 1997 to 2006.