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Ed Anderson currently serves as Associate Media Director at True Media, bringing extensive agricultural expertise to enhance the company's offerings. Prior to this role, Ed was a Senior Planner at McCann Canada, where significant contributions were made to Bayer CropScience and mentorship of junior staff was prioritized. Experience also includes leadership of the Canadian Agriculture Division at True Media and previous positions at Jordan Group, DSA Baron, Craig Media Inc, Venture Communications, and Alligator Group, accumulating a wealth of knowledge in media planning and buying across various sectors, particularly within the agriculture industry. Ed's educational background includes a Certificate in Agronomy from Olds College and a two-year degree in Marketing Management from Capilano University.