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Michael Lovins has over 25 years of experience in various roles in operations, distribution, and sales. Michael is currently the Director of Operations at True Brands since December 2020. Prior to that, they founded MCLOVINS LLC in 2019, where they specialized in distribution and provided recommendations for business improvement and growth. From 2013 to 2018, Lovins worked at BWGS as the Sr. Vice President of Operations / General Manager, overseeing multiple facilities and leading human resource processes. Michael also held roles such as Director of Wholesale Operations / Operations Manager and Sales Director during their tenure at BWGS. Before that, Lovins worked at Equus Computer Systems as an Account Manager and at DTK Computer, Inc. as an Operations Manager. Michael started their career as a Certified Novell Engineer at Jim Gordon, Inc. where they installed and maintained network operating systems.

Michael Lovins attended Purdue University, where they pursued a Bachelor of Applied Science degree in Computer Technology. Further details regarding the start and end years of their education are not provided.