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Kelei Gentles is an experienced CRM Manager with a history of strategic development and management of customer data across various brands. At True Alliance since October 2017, Kelei oversees insights and loyalty initiatives within the brand portfolio. Prior experience includes serving as CRM Manager for SABA and JAG at APG & Co Pty Ltd, managing brand CRM activities and customer strategies. Kelei's career also encompasses a role as Digital & CRM Coordinator at SABA, focusing on digital campaigns and VIP programs, and as Marketing Coordinator at Pacific Magazines, handling brand management and marketing events. Kelei began a career in marketing as a Marketing and Fundraising Assistant at Sunnyfield. Currently pursuing a Bachelor of Media and Communications with a focus on Marketing and Advertising at the University of Wollongong.