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Greg Lyons is an accomplished marketing executive with extensive experience in the beverage and snack industries, currently serving as Chief Marketing Officer for PepsiCo's North America Beverage Division since September 1999. Responsible for leading a team of over 500 marketers in a $22 billion business, Greg has previously held senior roles across various PepsiCo brands, achieving significant growth milestones, including 20 consecutive quarters for Mountain Dew and the successful development of the award-winning 2016 Super Bowl campaign. Additionally, Greg serves on the Board of Directors for Tropicana Brands Group and Starbucks, and contributes as a guest lecturer at Northwestern University's Kellogg School of Management. Greg's educational background includes an MBA in Management & Strategy and Marketing from Northwestern University and a Bachelor of Arts in Economics from Amherst College.