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Shyam Iyer is an experienced marketing professional with a diverse background in brand management and communications, currently serving as the Head of Marketing Communications at Troikaa Pharmaceuticals Ltd. since November 2023, focusing on the Dynapar OTC brand. Previously, Shyam held the position of Brand Operations Head at Jio from October 2015 to October 2023, managing various pre-launch and launch campaigns. Earlier roles included Regional Brand Marketing Head and Head of Marcom at Tata Teleservices Ltd., where Shyam achieved national benchmarks for brand visibility in multiple regions. Shyam's foundational experience includes positions at McCann Erickson, Saatchi & Saatchi, Everest DY & R, and Publicis, managing key accounts and contributing to creative development. Educational qualifications include a PGDMM in Marketing Management from AMA, a Biochemistry degree from Gujarat University, and a PGPMP in Advertising & Media Planning from MICA.