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Michael Attard is an experienced analytics professional currently serving as Analytics Manager at TRKKN since November 2022 and Digital Analytics Manager at Annalect since June 2021. Previously, Michael held roles at Reef Digital Agency as Data and Performance Team Lead and Performance Media Manager, as well as Performance Manager at Havas Media Group and Search Account Manager at ZenithOptimedia Australia. Michael's career began as a Media Operations Executive at Emerge Digital Group and as a Search and Performance Analyst at Profero. Michael has a Bachelor of Computer Science with a specialization in Computer Forensics from Western Sydney University, with a strong background in managing and optimizing SEM campaigns, developing performance strategies, and utilizing various digital analytics tools and platforms.