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Alex Sauer is an accomplished professional with extensive experience in digital analytics and AdTech. Currently, Alex serves as the Director of AdTech at TRKKN since August 2017, leading the office in Spain and overseeing global consulting and support teams focused on the Google Marketing Platform and Google Cloud Platform. Prior to this role, Alex was a guest lecturer at Fachhochschule Wedel, where the focus was on digital analytics education. Alex's previous experience at Google involved consulting on Analytics 360 and implementation projects within the Google Marketing Platform. Starting a career in digital marketing as a consultant at Trakken and gaining foundational experience as a system administrator and software developer, Alex has established a strong footprint in the AdTech and analytics sector, contributing to various seminars and industry events.