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Alejandro Marruedo is a Digital Analytics Consultant at TRKKN since January 2023, specializing in advanced measurement strategies, data analysis, and privacy-preserving technologies while facilitating workshops on Google Marketing Platform integration. Previously, Alejandro served as a Senior Account Planner at PHD from January 2021 to December 2022, focusing on strategic media plans for a high-profile automotive client. Experience also includes roles as a Digital Account Supervisor at Nordia, Account Planner at PHD and Publicis Media, and an internship at Won | Grupo Quinteam. Alejandro holds a Bachelor's degree in Advertising and PR from Universitat Ramon Llull, a specialization in Search Marketing and Web Analytics from UEMC Business School, and a Master's degree in Digital Marketing and Communications from Universitat Autònoma de Barcelona.