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Maria Angelica L. is an accomplished UX researcher and designer with extensive experience across multiple industries, including technology, financial services, and healthcare. Currently serving as Deals Senior User Experience Researcher at trivago, Maria has significantly impacted revenue generation and enhanced key performance metrics. Previous roles include Assistant Design Director at McKinsey & Company, where leadership in UX projects influenced client decisions, and Staff UX Designer at Anthology Inc., where Maria developed the UX research practice. Additional experience includes implementing AI solutions as a UX Consultant at Millenium BPO and deploying chatbots at Nexa BPO. Maria's academic background includes a specialist degree in UX research and design from the University of Michigan and a degree in Anthropology from Universidad Externado de Colombia.