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Blair Banks is an experienced digital marketing professional with a strong background in managing digital campaigns across various industries. Currently serving as a Digital Marketing Specialist at Triton Hearing, Blair oversees all digital aspects for both Triton Hearing and Lyric brands, collaborating with internal teams and external agencies. Previous roles include Digital Media Manager at Stanley St, where campaign strategies were developed for notable clients, and Digital Media Manager at PINTARGET, focusing on effective planning and execution of digital elements for client campaigns. Earlier career experience includes a role as a Web Development, Technology Advisor, and Marketer at St John's Wood Pre Prep School, where Blair built websites and educated staff on technology usage. Additionally, Blair founded Appers Limited, an e-commerce company, while studying at the University of Waikato, from which a Bachelor of Electronic Commerce was obtained.