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Francisco Nogueira de Sousa serves as the CEO and Founder of BlueShift, a comprehensive solution provider for the hospitality industry, since December 2012. Additionally, Francisco is a Board Member at Tripwix and Co-Founder and Chairman of merytu, which facilitates connections between professionals and companies. Previous roles include Board Member of the Irish Portugal Business Network, General Manager and Board Member at Marriott Portugal Business Council, and General Manager of several hotels under Hoteis Real Portugal. Francisco's extensive experience encompasses various operational and managerial positions in prominent hotel chains, including Martinhal Resort, Sheraton Algarve, and Sheraton Lisboa. Francisco holds multiple educational credentials from prestigious institutions such as INSEAD and Escola de Hotelaria e Turismo do Porto, with a focus on venture capital, media management, and hotel management.