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Toccara Baker has extensive work experience in marketing and advertising. Toccara most recently worked at TripleLift as a Senior Director of Field Marketing starting in November 2022. Prior to that, they were a Product Marketing Lead at Snap Inc. from March 2020 to November 2022. Toccara has also held various roles at Adobe, including Senior Product Marketing Manager and Product Marketing Manager for the EMEA region, as well as Product Marketing Manager for the UK. Before that, they were the Director of Special Operations at TubeMogul, Inc. and a Strategic Account Executive at Tubi. Toccara started their career as a Communications Manager at MediaVest and later worked as a Media Associate at Starcom MediaVest Group. Toccara also had experience as an Associate at Viacom and a Strategy Associate at Starcom MediaVest Group. Toccara began their career as an intern at Lifetime Television.

Toccara Baker holds a Bachelor of Arts degree in Radio/Television/Film from Northwestern University. Additionally, they have completed the LEAD Program Associate course in Business at Anderson Business School (UCLA). Toccara also obtained certifications in Foundations, Launch, Market, and PMC III from Pragmatic Institute (Pragmatic Marketing + TDI) in 2019.