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Cynthia Butler is an accomplished professional with extensive experience in programmatic operations, yield management, and business intelligence. Currently serving as the Director of Yield Management at TripleLift since February 2022, Butler also founded and consults for Progmatic Ops, LLC, focusing on enhancing programmatic revenue for publishers. Previous positions include Director of Business Intelligence at Mediavine, where data analysis improved revenue and operational efficiencies, and Director of Programmatic and Yield at Digital First Media, where Butler established a robust Programmatic department. With a strong background in programmatic strategies at companies like IAC and SpotXchange, and a solid educational foundation from the University of California, Berkeley, and Johnson & Wales University, Butler continues to drive innovation in the digital advertising space.