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Rachel Smith has extensive experience in customer relationship management and marketing, currently serving as a Senior Manager of CRM at Tripadvisor since March 2014. Prior to this, Rachel held positions such as CRM Manager at Cruise Critic and SEM Analyst at The Independent Traveler/Cruise Critic, where responsibilities included managing paid search campaigns and traffic analysis. A background in corporate communications and human resources was established at Martin Financial Group, coupled with entrepreneurial experience as a co-owner of B.B.'s Closet. Early career achievements include significant roles in systems analysis and project leadership at reputable companies like Merck and Chubb Insurance, alongside a foundation in medical sales. Rachel holds an MBA with a concentration in Information Technology from Seton Hall University and a BS in Marketing and Economics, graduating Summa Cum Laude from Indiana University of Pennsylvania.