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Luca Bares is a Senior Technical SEO Strategist at Tripadvisor, with a comprehensive background in SEO and digital marketing. Previous roles include Technical SEO Strategist at Letter Library, where the creation of a historical letter subscription service was facilitated, and Technical SEO Analyst at Vistaprint, where significant enhancements to Google Search Console API queries and a Python program for site monitoring were implemented. At Wayfair, as a Senior SEO Analyst, Luca successfully led projects that improved on-page optimizations and increased revenue. Early career experience includes a role as Jr. Front End Developer/SEO Specialist at PistolStar, Inc., and owning an aerial photography business, Aerial Advantages. Luca holds a Bachelor of Business Administration in Social Media Marketing from Southern New Hampshire University.