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Justin Reid has extensive work experience in the travel and tourism industry. Justin began their career at VisitBritain, where they served as the Head of Digital and Social Media for over 13 years. During their tenure, they implemented successful digital marketing strategies and gained recognition for VisitBritain's social media presence.

After leaving VisitBritain, Justin held various roles at different companies. Justin worked at Betapond as the Director of Facebook Marketing and Client Services Director. Justin then joined AIA Worldwide as a Senior Digital Strategist, where they utilized their diverse skillset in digital, client services, and sales to develop innovative strategies.

Justin later joined Tripadvisor, where they held several senior positions. Justin served as the Head of Destination Management for Europe, the Middle East, and Africa, and the Director of Destination Marketing for the same region. In their most recent role at Tripadvisor, they led a consolidated media team, targeting brands and maximizing profit through media offerings.

Currently, Justin is a part of the Tourism Advisory Group at London & Partners and serves as a Board Member for both IAB UK and Tourism Ireland GB Marketing Group.

Justin Reid attended Newcastle University from 1988 to 1993, where they pursued a degree in MSc Business Information Technology. However, the field of study within the degree is not specified. Prior to their time at Newcastle University, there is no information available regarding Justin Reid's education.