ÂÜÀòÂÒÂ×

Erik B. is an experienced product manager with a strong background in digital product development and marketing across various high-profile companies. Currently serving as Group Product Manager at Trip.com Group since October 2023, Erik previously held roles as Senior Product Manager at SideChef, where responsibilities included leading AI product development and collaborating with Google to enhance user experiences. Prior experience includes positions at OnePlus and OPPO, where Erik contributed to the launch of omnichannel platforms and digital integration post-merger. Additionally, Erik led digital marketing strategies at Makeblock and served as Brand Manager at DJI, showcasing a versatile skill set in product management, digital marketing, and brand strategy. Educational credentials include a Bachelor of Science in Industrial Engineering and Management from KTH Royal Institute of Technology, along with studies at Central Academy of Fine Arts, Fudan University, and Waseda University.