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Laurence R. Smith currently serves as the Key Account & Business Development Manager for the Americas at Trilations, focusing on competitive, engagement, and launch leadership in healthcare consulting. Previously, Laurence held the position of Executive Advisor at GiG Consulting, specializing in brand and customer marketing for life science companies. As Senior Director of Patient Marketing for Takeda's GI Business Unit, Laurence led US consumer marketing for Entyvio® and managed substantial budgets while achieving high consumer ROI and developing an AI-driven customer experience. Laurence's extensive experience spans various leadership roles at Merck, where responsibilities included driving commercial excellence, transforming marketing tools, and overseeing key franchises in multiple regions. Laurence began a career in marketing at Cline Davis & Mann and holds a B.S. in Agriculture from the University of Illinois Urbana-Champaign.