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G B. currently serves as a Category Manager at Triboo Group since May 2018, focusing on commercial strategy planning, promotional campaign coordination, and digital advertising in collaboration with the Marketing function, alongside pricing strategy definition and competitor benchmarking. Prior experience includes roles as Buyer & E-Commerce Assortment Specialist at windeln.de SE and PRIVATEGRIFFE, where G B. managed supplier portfolios and negotiated purchasing conditions to align with company performance objectives. G B. also worked as an Advertising, Communication & Events Account at Magister Team, overseeing end-to-end project management and integrated communication planning, as well as contributing to a marketing and communication project at prm design srl in the beauty sector. G B. holds a bachelor's degree from Istituto Europeo di Design and a classical diploma from Liceo Classico Bartolomeo Zucchi.