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Reg joined Tri-State in January 2022 and is responsible for developing and implementing competitive energy services, managing beneficial electrification programs and overseeing member relations. Prior to Tri-State, he served as General Manager of San Isabel Electric Association, Inc. for 13 years and has more than 30 years of experience in the electric cooperative utility industry. Reg has a Master of Business Administration degree from Colorado State University and bachelor’s degrees in business administration and economics from North Dakota State University.