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Emeka Obia is an Integrated Strategy Director at Publicis Groupe and a Global Trend Analyst at TrendWatching, where Emeka serves as a Trend-Driven Innovation Ambassador and contributes insights on trends and business innovation. With extensive experience in strategic planning and brand positioning at Insight Redefini and previous roles at notable companies including Leo Burnett and TBWA\Worldwide, Emeka has led integrated marketing strategies for major clients such as Amazon Prime Video, Heineken, and Pepsi. Emeka's educational background includes a Professional Certificate in Marketing from CIM, an Executive MBA in Leadership and Management from Accra Business School, and a Bachelor's Degree in Sociology and Anthropology from the University of Nigeria, Nsukka.