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Tam Sheikh is a seasoned professional with extensive experience in customer advocacy, business development, and partner success management across diverse industries. Currently serving as a Customer Care Advocate at Trek Bicycle since August 2021, Tam previously worked as a Partner Success Manager at SDG Group where the focus was on understanding customer needs and facilitating connections with trusted service partners. Earlier roles included consulting for local councils on urban sports apparatus at Pump Track Solutions, driving data management solutions at Agile Solutions, and raising funds for property development while self-employed. Tam's career began in sales at Ingram Micro, selling the original iMac, followed by a leadership role in business development at Strategy Insights. Tam holds a Business & Marketing Diploma from the University of Bedfordshire.