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Jorge Andrés R. is the current head of growth marketing at Treinta. Jorge has held this position for 7 months. Prior to this, they were the head of growth marketing and sales for LATAM at Niubiz for 11 months. In this role, they were responsible for leading the growth marketing team for the mass segment (+350k active customers), from creating the team from scratch, to deep situational dives, to setting up the strategic roadmap for accelerated and sustainable growth. Theirmain functions include the following: - Build, plan, and implement the overall growth and marketing strategy for the entire company - Evangelize growth and mindset methodologies across the entire company - Manage, implement, and oversee different digital sales channels (hybrid, ecommerce, and APP) - Define and measure ROI and KPIs for all digital channels - Manage the area's budget. For both branding and acquisition, and post-acquisition (churn) - Responsible for improving conversion ratios across the company's online ecosystem - Measure and manage online content (social media and website) - Implement and monitor measurement and marketing automation tools - Develop and deploy inbound marketing strategies - Responsible for sales through digital channels - Responsible for post-acquisition indicators (early use, average ticket, cross selling) - Work full funnel strategies articulated with telemarketing teams to improve lead to sales conversion ratios - Research competition and benchmarks detailing improvement opportunities - Support in developing and supervising the implementation of local marketing strategies and plans to reach vital customer segments. - Generate insights to Product Management to define, maintain, and validate alternatives and configurations of suitable products. - Management of change in collaborators' team, structures, strategies, and digitalization of the organization.

Jorge Andrés R. has a Bachelor of Business Administration (BBA) from the University of Colorado Denver, and is currently working towards a Marketing y Gestión Comercial degree from Escuela de Postgrado de la Universidad San Ignacio de Loyola. Jorge also has a Master en Growth Marketing & Automation from IEBS Business School.

Jorge Andrés R. also works with a team of growth marketers who are responsible for executing growth marketing initiatives.