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Frederic Hammouche is a seasoned product designer with extensive experience across several high-profile companies. Currently serving as Lead Product Designer at Treatwell since November 2024, Frederic previously held positions at Meta, where focus was on optimizing e-commerce on Facebook and Instagram, and at Picsart, driving product experience enhancements and strategic initiatives. Earlier roles include Senior Product Designer at Skyscanner, where contributions improved design consistency, and Schibsted Media Group, developing a self-serve advertising product for small businesses. Frederic's career began as a freelancer and evolved through roles at Wilson Fletcher, Apegroup, alaTest Reviews, and Haki Advertising Limited, showcasing a broad skill set in design, user experience, and collaboration with cross-functional teams. Frederic holds a Bachelor's degree in Multimedia Graphic Design from Digital Campus Paris.