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Jay Okey is a Senior Application Specialist at Treasury Wine Estates, with a focus on information technology application analysis since January 2020. Jay also serves as the co-founder and primary developer at Launch Digital, specializing in building plugins and addressing business challenges with internet technologies. Prior experience includes roles as a Salesforce Administrator and Change Analyst at AMP, where key responsibilities involved administering Salesforce instances and facilitating training, as well as providing financial advice as a Customer Solutions Consultant. Earlier positions include consultancy roles at AXA and management at Prime Fitness, with foundational experience as a Membership Sales Consultant and Fitness Instructor. Jay holds a Bachelor's Degree in Computer Science from RMIT University and a Graduate Certificate in Accounting from Swinburne University of Technology.