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Adam Smith currently serves as the Head of Global Category Development & Planning for Treasury Premium Brands at Treasury Wine Estates since August 2021. Prior to this role, Adam held several key positions at Coca-Cola Amatil, focusing on category strategy for alcohol and coffee, and at Red Island Pty Limited, where responsibilities included managing key accounts and leading new product development initiatives. Adam's extensive experience in category management includes previous roles at Coles Group, where full P&L responsibility was undertaken for various product categories, including spirits, beer, and infant groceries. Adam's career began at Coles Supermarkets in Tasmania, leading to a strong foundation in retail management. Academically, Adam holds a Bachelor of Economics from the University of Tasmania.