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Paul Thiers currently serves as the Expansion Lead at trawa, a position held since June 2024. Prior to this, Paul was the Strategic Projects Lead at zolar from April 2022 to June 2024, where responsibilities included leading go-to-market strategies for impactful growth initiatives. Paul's career includes roles such as Business Development Lead - eCommerce at heycar, where the focus was on establishing and scaling new business verticals, and Senior Business Development Manager at AUTO1 Group, which involved developing a B2B business model in the European market. Earlier experience includes consulting in strategy and digital transformation at ConVista Consulting, assisting in academic research at Universiteit Utrecht, and engaging in business development and innovation management at Airbus. Paul holds multiple degrees, including a Master of Science from both the University of Cologne and Copenhagen Business School, as well as a Bachelor of Science from the University of Cologne.