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Roy Hefer has extensive experience in finance and operations, holding high-level positions in various companies such as TravelPerk, Hippo Insurance, Avail Medsystems, and Lumenis. Roy played a crucial role in building companies from the ground up, raising financing, and shaping corporate strategy. With a background in consulting and military leadership, Roy brings a unique blend of skills and expertise to the table. Roy holds degrees from Stanford University Graduate School of Business, INSEAD, Tel Aviv University, and Boston University School of Law.