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Ikbar Raniadi Fardan is a Digital Ads Strategist at ruparupa.com since March 2022, specializing in managing campaign placements on Google Ads and Facebook Ads for Kawan Lama Group business units. Prior to this role, Ikbar served as a Performance Marketing Officer at PAKAR Jasa from January 2021 to March 2022, where responsibilities included creating marketing strategies and executing digital campaigns focused on brand awareness and sales growth. Ikbar also gained experience as a Data Analyst Intern at Ivosights in 2020, conducting research and processing statistical data. Academic qualifications include a Bachelor's degree in Geological/Geophysical Engineering from Trisakti University and ongoing Master's studies in Marketing/Marketing Management at the University of Indonesia.