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EL Bachir Alaoui Hichami currently serves as the Manager of Marketing Technology at Travel + Leisure Co. since February 2021, following a role as Senior Marketing Technology Analyst. Prior to this, EL Bachir held the position of Senior Database Marketing Analyst at Hilton Grand Vacations from February 2012 to February 2021. Additionally, EL Bachir worked as a Financial Analyst at Net One International, Inc. from July 2006 to February 2012. Academic qualifications include an MBA in Finance from the University of Central Florida (2008-2010), a Bachelor of Science in Business Administration with a Finance major and Economics minor from the University of Central Florida (2000-2004), an Associate of Arts in General Studies and Mathematics from Valencia College (1997-2000), and education from ISITT: The Higher International Institute of Tourism of Tangier (1993-1996).